Meta, LinkedIn, YouTube – Consulting
Results: 9.43x cheaper than the industry, at a cost per visit to local stores
In close cooperation with Telekom, I developed a campaign on Facebook, Instagram, LinkedIn and YouTube that combined several goals and harmonized excellently with the TV advertising. Through intensive consulting, I developed a strategy that not only won an Effie, but also helped Telekom to exceed its goals many times over and win many new customers.Read more
Meta, Twitter, Snapchat – Sales
Results: Increase in ticket sales with a positive ROI
The client had the goal of increasing ticket sales for the Disneyland theme parks. Starting with consulting, I evaluated opportunities for the client and developed personas. These were pre-qualified with a personalized approach to ultimately target them with tailored Offer Ads. By later tapping into the dreamlike memories of their visit, we were able to positively impact the brand image in addition to sustainable ticket sales.
Meta, LinkedIn – Contracting
Results: 3,6 ROAS on average
The client wanted to increase the number of mobile contract signings in the B2C and B2B sectors. With a holistic approach, I managed to aggregate all available data points. I visualized the data for the client in a Power BI dashboard and made it easy to grasp. Using this data, I was able to develop a strategy and implement semi-automated always-on campaigns. These delivered an average ROAS of 3.6.
Meta, Twitter, LinkedIn, XING – Sales, Booked Consultations
Results: High-value prospects for consulting appointments
The customer offers highly complex software solutions in the B2B segment. With such consulting-intensive products, even the algorithms of the platforms reach their limits. The solution: a hyper-targeted campaign across multiple channels. This enabled me to create a constant flow of booked consultations with high-value prospects for SAP.
Facebook — Brand Awareness
Results: Product awareness +4%, Brand Awareness +6%, recommendation uplift +10%
With an individual strategy and a complex campaign structure, a measurable and significant increase in awareness of the digital hessenschau products could be achieved. I managed the whole thing together with my agency Elirius and creative agency Publicis Pixelpark. Our strategy enabled us to achieve 14.5 million high-quality impressions with a target group coverage of almost 87%. The success validation is done by a brand lift study by Nielson. Read the full case here
Meta – Awareness, Pre-Orders
Results: +14% Ad-Recall, Pre-Orders exceeded availability
VW wanted to increase general awareness for the ID.3 and, in a later step, achieve pre-orders for the model. I planned, implemented, and evaluated a full-funnel campaign for the client. Through the campaign, so many pre-orders were generated that they exceeded the availability of the model at release.
Other people I worked with
- Publicis Media Group
- Havas Media Group
- Skai / Kenshoo